"The two most important days of your life is the day you are born, and the day you find out why" (Author Unknown) I know what I love, I know what I am good at, I know where I want to be, but I do not have a specific industry, job title or specific profession … Continue reading Helene’s Reflective Essay
I'd like to take you through our little mock Dragon's Den experience. Because I learned something I think you might find interesting. Before our big (and intimidating) final Dragon's Den pitch for our Design Thinking class here at Kingston University, we had our second mock Dragon's Den. Which is the same as the real thing, … Continue reading Big smiles will scare any Dragon away
You can go through all the necessary steps in developing a product, and it could be the perfect product, but it won't mean all that much unless someone throws money your way. Much like how you can change your appearance as much as you want, but you're still going to have to sell your personality … Continue reading The Conversation of Sales/Dating. Whatever you need it to be.
As a marketer, I have always been caught up in the strategic decisions of creating a campaign for a product (I have rarely made the creative campaign itself); decisions which can make or break your brand, and it always proves to be a bit of a tug-war between feelings and logic. When should you implement … Continue reading Who are you talking to?
Pitching ideas in front of professionals can be terrifying, but Masterly: has experienced that practice makes perfect!
Read all about Masterly:'s exciting and challenging first trade fair at Kingston University Business School!
What is the difference between doing what you love and playing?
As the last post was all about reflecting on what I had learned in the first semester of Desing Thinking for Startups, I thought it would be appropriate to start the new year one day early and focus on the future of our company Masterly:. 2016 was all about empathizing, ideation and testing - not … Continue reading Masterly: the future
I've always been a firm believer of categorizing your life. E.g; when you're with family, you focus on family; when you're at work, you focus on work; and when you're finally home for Christmas after finishing the first half of an intensive master's degree, you want to focus on exactly that. That being said, this … Continue reading Mace Reflections
3 hours to go before the deadline for the Bright Ideas entry form, and we had to iterate our product. The original was either going to be too expensive or not sustainable. WHY did we not see that earlier? It's been said countless times before, but it truly is so incredibly important not to become … Continue reading The Inevitable and Dramatic PIVOT